Splitgate 2 – Thumbnail System Design

Challenge:
Design a modular, scalable thumbnail system for all Splitgate 2 video content that works across 16:9 (YouTube, social) and 9:16 (Shorts, Stories, Reels) formats.

Approach:
— Built a unified typographic system to support launch, updates, and content drops
— Ensured flexibility to overlay across varied in-game environments and lighting
— Optimized for clarity and visual impact at multiple screen sizes
— Balanced brand voice, game energy, and readability in every layout

Solution:
A consistent thumbnail structure that anchors Splitgate 2’s YouTube presence while being easily repurposed by the internal team. Text lockups maintain brand hierarchy and visibility no matter the gameplay scene behind them.

What I Delivered:

• Thumbnail templates for horizontal and vertical formats
• Typography hierarchy + spacing system
• Layout logic that adapts to gameplay backgrounds
• Visual rules for color overlays, brand elements, and text adjustments