Splitgate 2 – Social Media Asset Template Design

Challenge:
We needed a scalable visual system for Splitgate 2’s social channels — one that maintained brand integrity across fast-turn content like updates, events, and seasonal promos.

Approach:
— Pulled core brand colors and gradients from Splitgate 2’s key art
— Layered in signature patterns: herringbone + swoosh for depth and texture
— Integrated characters relevant to each piece of content for contextual storytelling
— Designed stylized pill-shaped CTA containers to reflect in-game UI language
— Created a rounded-corner logo container to lock up branding cleanly
— Built the system to be modular, with flexible text, image, and motion layers

Functionality:
— Delivered as a master template system (PSD/AE), fully editable
— Quick to adapt for weekly content, creator kits, or seasonal campaigns
— Structured for both static and motion use
— Balanced brand equity and creative freedom for the team

Result:
The system has become a foundational tool for Splitgate 2’s marketing efforts — ensuring consistency across platforms while empowering the team to move fast. From patch notes to promo drops, every asset now carries the brand with clarity and energy.