Splitgate 2 – Founder’s Pack Design

Challenge:
Our original in-game Founder’s Pack art leaned too heavily on dark chrome and overly busy visuals, making it underwhelming on storefronts and easy to overlook in social feeds. We needed a refreshed design system that would feel premium, eye-catching, and competitive alongside other top shooters.

Approach:
— Fully redesigned the Founder’s Pack key art across five unique pack tiers
— Shifted away from dark chrome to a bright, clean visual hierarchy
— Focused on heroing the rewards with lighting, color, and composition
— Built a system that works across static, motion, and platform-specific crops
— Created clean, clear layout logic to work for both social use and storefront SKU displays

Solution:
A visual update that helped the Founder’s Pack stand out in a crowded market. The redesign improved clarity, boosted marketing appeal, and provided consistency across Steam, PlayStation, Xbox, and Epic Games Store. I also created an animated endslate used in trailers and promotional videos to showcase pack contents in a clean, branded format.

What I Delivered:

• Full visual refresh of 5 Founder’s Pack variants
• Static and animated assets for storefront SKUs and social content
• Endslate design for trailer integration
• Platform-optimized layouts and style rules for repeatable use