Splitgate 2
Launch 360 Campaign
Role: Creative Director / Marketing Art Director (Brand, Creative, Comms & Channels)
Timeline: 2024 – 2025
As Creative Director and Marketing Art Director at 1047 Games, I led the creative direction for the Splitgate 2 Launch 360 Campaign, overseeing brand strategy, design systems, and execution across digital and live channels. The campaign introduced a clean and modern visual identity through cinematic storytelling, platform key art, and large scale experiential activations to create a unified brand experience that reached millions of players, strengthened community visibility, and established Splitgate 2 as an evolution of the Splitgate franchise.
Strategic Foundation
Splitgate 2 needed a distinct visual foundation before entering the market.
I established the identity system built around strong composition, clean motion language and a sports driven color system that communicated speed and mastery. The focus was to build up a new brand identity that is different from the first game and build up our recognition amongst players in a crowded space.
The Creative Platform
The campaign’s strength came from repeatable, high-quality execution.
I created a modular toolkit that supported the art and social teams with consistent templates for thumbnails, caption layouts, and motion graphics. This system allowed rapid publishing across multiple channels while keeping the visual tone unified. Every piece, from cinematic trailers to short-form content, felt like part of the same creative platform.
Launch Moment
The world premiere at The Game Awards 2024 introduced the visual tone and creative direction for Splitgate 2. I oversaw art direction for the trailer suite, stage visuals, and social rollout. The design language was sleek, focused, and cinematic, setting the tone for how the brand would be experienced moving forward.
Performance:
The announcement trailer reached more than 5.3 million views on YouTube in its first week. Campaign posts around the reveal averaged 10,000 to 25,000 engagements each across X and Instagram, generating the highest social activity for the brand to date.
Key Art and Store Presence
The hero key art became the visual anchor of the brand. I directed the creation of all platform storefronts, ensuring consistent design and tone across Steam, PlayStation, Xbox, and Epic Games Store. The Founder’s Pack expanded the same aesthetic into premium content, using clean composition, subtle lighting, and modern typography to create a cohesive visual identity across the entire product ecosystem.
Web / Digital Hub Experience
The Splitgate 2 website acted as the central hub for the campaign, designed to feel dynamic and immersive with subtle parallax scrolling that added depth without slowing performance. The layout stayed responsive across every screen size, keeping visuals crisp and navigation intuitive. Accessibility was built in from the start with strong contrast, reduced motion options, and full keyboard support so every player could experience the launch effortlessly.
Events and Experiential
At Gamescom, Splitgate 2 came to life through a large-scale experiential activation. I led creative direction for the booth, focusing on a clean, high-energy environment that translated the digital identity into physical space. The installation featured live matches, creator integrations, and broadcast loops that immersed players in the world of Splitgate.
Performance:
The booth drew more than 40,000 visitors across five days. Over 6,100 attendees played matches on-site at 24 demo stations, and 5,000 visitors participated in interactive photo experiences. In total, the activation generated more than 78,000 recorded engagements and became one of the most visited indie spaces at Gamescom.
Companion App
To extend the Splitgate 2 experience beyond the game, I directed the design and launch of the Companion App. The goal was to build a clean, intuitive mobile interface that reflected the same modern visual language established across the broader campaign. The app provided players with real-time match data, seasonal progression tracking, and quick access to community updates, all wrapped in a minimal, performance-driven UI built for daily use.
Performance:
The Splitgate 2 Companion App earned a 4.5 out of 5 rating for android. User feedback consistently highlighted the app’s ease of use, clear design, and seamless alignment with the main game’s brand aesthetic.
Conclusion
The Splitgate 2 launch campaign brought together every aspect of brand, design, and execution into one cohesive system. From strategy and visual identity to launch trailers, storefronts, and the companion app, each element reinforced a consistent creative vision built on clarity, precision, and scalability. The result was a modern and unified brand experience that achieved millions of views, high player engagement, and a strong foundation for the game’s ongoing success.